Are you hoping to grow your cannabis business? Whether you’re operating a dispensary selling flowers, edibles or anything in between, the key to expansion and continued success is generating more quality leads for your business.

The cannabis industry is booming, and there’s substantial room for growth as laws and regulations evolve. Those changes present new opportunities for cannabis businesses, creating swathes of potential new customers.

Lead generation helps you attract more business, raising visibility and awareness to foster long-term growth. But how can you build organic traffic to your website to generate more leads? Keep reading this blog to find out.

How To Have a Successful Cannabis Website

A successful website is critical in today’s digital landscape. No cannabis business can succeed without a digital space to market products, educate customers and keep people engaged. While throwing up a basic website is easy, having a successful site takes considerable effort.

Well-designed sites should strike a balance between being informative and promotional. You want a place where prospects can learn about your products and services. However, the real power lies in having a site offering relevant information that matters to your target audience.

The best cannabis websites are resources people can turn to whenever they have questions, needs and concerns. Your site must keep visitors engaged while compelling them to support your business.

What Is Lead Generation?

The right approach can turn your website into a lead-generation machine! Lead generation is a unique sales approach that attracts new prospects to your business while increasing their interest and trust. It’s not a quick process. Lead generation requires you to nurture potential customers, capturing and holding their interest through continual engagement.

The ultimate goal is to earn enough trust to turn casual visitors and mildly interested prospects into paying customers.

Where Should Marijuana Companies Get High-Quality Leads?

There are many places to get leads. Some businesses pay third-party companies to obtain them, but that approach requires substantial investment and an overall low ROI.

The best approach to generating leads is to let your website do the heavy lifting. A well-designed and expertly optimized site earns organic traffic over the long haul. Regular updates keep people returning, upping the engagement ante. The key is to build trust with your audience. Once you’ve earned it, conversions will follow.

Turning your website into a lead-generation powerhouse offers continual benefits. While it takes time to see results, the long-term ROI is game-changing. The increased brand awareness can launch your cannabis business to new heights of success!

Cannabis Dispensary Marketing Strategies To Follow

You’ve come to the right place if you’re struggling to build organic traffic and generate more leads. At RankScience, we employ many effective strategies to produce results. Here are several that cannabis companies should consider adding to their marketing efforts.

1. Referral

Great power lies in word-of-mouth recommendations. Referrals are a classic way of spreading the word about your business, and a modern take can provide similar results today. People naturally value recommendations from friends and family members they trust. Use that fact to your advantage and encourage existing companies to refer your cannabis business to others.

Try starting a referral program. Your company can offer modest discounts for successful referrals and include marketing materials with every purchase to make raising awareness easier for everyone. It’s a modest investment that can pack a major punch.

2. Email Marketing

Email marketing is another technique that can boost lead generation and conversions. Contrary to popular belief, email campaigns are anything but dated. Modern businesses can use compelling email newsletters to keep prospects engaged, pushing them further into the sales funnel until they’re ready to convert.

Build an email list and regularly craft exciting newsletters that are informative, engaging and true to your company’s voice. Invite website visitors to sign up, post links to your subscription page on social media and encourage existing customers to stay in the loop through email marketing.

3. Local SEO

Don’t forget to prioritize local SEO! At RankScience, we go beyond standard SEO to cater to prospects within your service area. Whether you serve a broader audience than your city or not, it pays to target prospects within your local area.

Those searching for cannabis products and services typically want to find providers near them. Local SEO ensures that your company’s information is easier to find. Good local SEO practices include optimizing your Google Business Listing, using geo-specific long-tail keywords in your content, posting your business information in local directories for backlinks, including local structure data markup and more.

4. Social Media Marketing

A strong social media presence can take cannabis businesses far. Prospects use more than search engines to learn about companies and service providers. Many will also use social media to gain insight into a business and its offerings.

Active profiles on all relevant platforms dramatically improve visibility, meeting your target audience where they’re likely to browse. It’s an opportunity to share more about your business, engage with people directly and share links to your website content.

5. Pay-per-click (PPC)

Pay-per-click advertising bypasses the slow crawl to the top of search engine result pages (SERPs). While SEO takes time to improve your visibility and build organic traffic, PPC ads give your cannabis business more exposure in a fraction of the time. These campaigns involve paying for ad placement on social media and SERPs.

Organic traffic is important, but paid traffic can give your business the boost it needs. A strategy that combines SEO and PPC advertising offers a one-two punch of results, boosting brand awareness in the short and long term.

6. Search Engine Optimization (SEO)

Search engine optimization is a practice that cannabis businesses can’t ignore. SEO is about improving your website to work in favor of search engine algorithms. The goal is to make your website and its content as valuable and relevant to the needs of your target audience as possible, increasing the chances that search engines will rank it higher on applicable queries.

SEO is about the long game. While it takes time to see the fruits of your labor, the strategy can help build the amount of organic traffic your site sees over time. With continued effort and success, SEO can lead to a revolving door of new leads eager to support your business.

How SEO & Marketing Can Help Grow Your Business

The cannabis industry is still relatively new. There’s a lot that potential customers don’t know, and they’re looking for companies they can trust to learn more. Good SEO and a solid marketing plan are your ticket to success well into the future.

SEO builds organic traffic while generating more leads than ever before. Meanwhile, other marketing techniques like PPC and email newsletters can bring more prospects your way.

Cannabis businesses can’t thrive unless they have eager customers to serve. Even if you’re already experiencing some success, you can’t rest on your laurels. Invest in SEO and marketing from RankScience to take your business to new heights.

Supercharge Your SEO with RankScience

RankScience is ready to be your partner in growth as you conquer the cannabis industry. We’ve helped countless businesses reach their full potential, using advanced AI, data insights and customized solutions to help our clients achieve their goals. With RankScience, your cannabis company’s website can gain more traffic and leads than ever before.

Contact RankScience today to get started!